VALERIA LAZZARINI
Valeria Lazzarini is a creative and visionary Fashion Designer.
Following her studies in Fashion Design, she shaped her professional path by working in footwear design, graphics, and creative content for international luxury brands, developing a distinct aesthetic and a powerful sense of visual storytelling.
While working in the luxury industry, she concurrently brought her own label to life.
THE BRAND
[val–uh-ree-vee]
Based in Milan, VALERIEVI was founded by Valeria Lazzarini in 2017. Rooted in contemporary luxury, authentic Italian taste, and sophistication, the brand offers powerful items designed to make a statement
In 2017, VALERIEVI debuted with its very first collection, Strip Dreams, which was instantly selected for retail by VFiles in New York. Alongside its collections, the brand introduced its signature iPhone covers, which quickly went viral, becoming an iconic staple of the label’s identity.
The brand’s evolution has been featured on contemporary cultural platforms such as Dazed Digital. In 2022, VALERIEVI was named in British Vogue as one of the “17 fashion names to know” by Albert Ayal, the tastemaker behind Up Next Designer. That same year, the brand participated in the Revolve Gallery in New York and dressed Julia Fox for the 2022 CFDA Fashion Awards.
Expanding her creative footprint, Valeria Lazzarini joined forces as the Fashion Designer for Adriana Hot Couture’s Spring/Summer 2025 collection, presented in Milan under the title “Bimba Italiana”. The project allowed her to rework traditional clichés and cultural stereotypes with a witty, maximalist, and unapologetic attitude.
Today, VALERIEVI continues to expand its visual universe, perpetually telling its story through distinct and powerful creative narratives.